Should we ‘Start with Why’?


Simon Sinek - Start with Why 7 12 April, 2016 Comments

Start with Why: How Great Leaders Inspire Everyone to Take Action Start with Why (How Great Leaders Inspire Everyone to Take Action) is the title of Simon Sinek’s book, website and TED talk. Simon Sinek focusses on the fact that for a team to operate effectively everyone needs to be motivated and to feel that they…

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Are we more like Captain Kirk or Mr Spock? Do we make decisions out of passion or logic?


Captain Kirk and Mr Spock by Leslie Wong 7 16 May, 2013 Comments

Captain Kirk and Mr Spock: What Star Trek tells us about human nature and making decisions With the latest runner from the Star Trek stable dashing onto the screens (Star Trek Into Darkness) we are once again exposed to a famous universe and a much loved movie relationship; that of Captain Kirk and Mr Spock….

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The Importance of Inspiring Stories to Values and Achieving Goals


The Right Questions - Stories, values and achieving goals 7 6 March, 2013 Comments

How stories give life to our principles and motivate us towards achieving our mission Logic and emotion are both of great importance to being effective. Sharing inspiring stories that demonstrate our values and highlight success help us to engage with both the logical and emotional sides of what we need to do. The Psychological Requirement to Connect…

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What are values and principles and how do they determine why we do things?


Values Compass - The Right Questions 7 1 January, 2013 Comments

Why do we do things? What are the values and principles that underpin our actions? The ‘why’ represents our values.  Our values are part of our identity; they are the things we love, the ideals we prioritise.  They are central things that define why we have a certain vision, why we do the things we…

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