What (Mission)


What? (Mission)

“It is not enough to be busy. So are the ants. The question is: What are we busy about?” Henry David Thoreau

In language what refers to some thing.

Therefore in The Right Questions ‘What?’ represents the mission, the reality of what we are going to do. The mission is the bottom line, the tangible measured difference that we are to make. To work out the mission we need to define success so that we know our finish line. We can then sum this up in a pithy and memorable way to get our mission statement.

What is considered with where and why under STRATEGIC FRAMING.

What is a business case and why are they so important?


7 1 April, 2013 Comments

What is your business case? What is your competitive advantage and unique selling proposition? So is a business case just about money or not? “Business, that’s easily defined, it’s other people’s money.”  Peter Drucker Disneyland is a work of love.  We didn’t go into Disneyland just with the idea of making money.”  Walt Disney There…

Continue reading "What is a business case and why are they so important?"

The Importance of Inspiring Stories to Values and Achieving Goals


7 6 March, 2013 Comments

How stories give life to our principles and motivate us towards achieving our mission Logic and emotion are both of great importance to being effective. Sharing inspiring stories that demonstrate our values and highlight success help us to engage with both the logical and emotional sides of what we need to do. The Psychological Requirement to Connect…

Continue reading "The Importance of Inspiring Stories to Values and Achieving Goals"

What are The Right Questions for Decision Making and Strategic Planning?


7 31 October, 2012 Comments

What are The Right Questions and how does strategic planning link to decision making and achieving goals? So, having established in previous posts some of the background behind The Right Questions and an idea of their importance, we can now get an overview of The Right Questions and how they are applied to strategic planning and achieving…

Continue reading "What are The Right Questions for Decision Making and Strategic Planning?"